Ruben Salvadori
The $30,000 Apple Watch Apple didn’t make.
Have you ever wished your Apple Watch did absolutely nothing other than tell you the time and lasted 96 hours without charging? Then let me remind you of this $30,000 mechanical watch that came out a few Apple Watches ago. The high-horology world can be snobby, so it’s refreshing to see a brand be playful (price-tag aside) and troll a huge cultural moment.