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Sean Hollister

Sean Hollister

Senior Editor

Senior Editor

    More From Sean Hollister

    Sean Hollister
    Sean Hollister
    Epic’s expert claims Google’s operating profit margin grew from 26 percent in 2014 to 71 percent in 2021.

    It allegedly hit 39 percent in 2015, 43 percent in 2016, 49 percent in 2017, 59 percent in 2018, 63 percent in 2019, 66 percent in 2020, and finally, 71 percent in 2021 — generating over $12 billion in operating profit that year.

    Barnes continues to say he looked through documents to try to find any missing costs Google would have incurred to operate Google Play but didn’t find them.

    “Is there some missing bucket of costs that could be added to Play to reduce its margins?” asked Epic’s lawyer.

    “It would surprise me if in fact that were the case,” Barnes said.

    It’s Google’s turn with Barnes. Google is beginning by attacking his credibility.

    Sean Hollister
    Sean Hollister
    Forensic accountant Ned Barnes is here to help make Epic’s point stick.

    Everything I just told you about Google Play’s P&Ls was pretty opaque in the courtroom — but Epic’s first expert witness of the day is here to argue they clearly show Google knows full well that Google Play is a profit center.

    Ned Barnes is a CPA with Berkeley Research Center, and he says that the costs of Google Play were already accounted for in Google’s various internal financial statements.

    “How did you know they were not under the direct control of Google Play management?” Epic’s lawyer asked.

    “My group found they were under the direct control of Ruth Porat, CFO of Google,” Barnes replied.

    Sean Hollister
    Sean Hollister
    Google Play’s P&L shows $11 billion in profit in 2020.

    We just saw Google’s platform and ecosystems planning P&L for the Google Play app store in 2020 with forecasts for 2021. It showed revenue of $14.66 billion in 2020 and gross profit of $11.44 billion that year.

    Headcount for Google Play was 1,256 in 2020 and was projected to go up to 1,278 employees in 2021.

    In a separate 2018 document, we saw revenue of $6.85 billion.

    We also saw a financial document for the Android business, not Google Play, that showed Google did at one time at least account for its costs of building Android (including employees, infrastructure, marketing, and the “Google Play service”) separately.

    Sean Hollister
    Sean Hollister
    “Android development costs don’t just benefit Google Play, right?”

    Okay, now we’re getting into it — apparently Google Play’s P&L explicitly doesn’t include Google’s costs of developing Android, and Epic’s pushing Cramer to explain why. He basically says it’s because Play is part of Google’s broader Android ecosystem, not its own business — despite having its own P&L.

    “If Play Store was an independent company you would incur other costs that are not reflected on the Play P&L today and don’t need to because Play is not a standalone company,” he says.

    But “Android development costs don’t just benefit Google Play, right?” asks a lawyer.

    “I don’t want to speculate...” Cramer begins, “I think it’s fair to say the Android investments, are, yeah, connected to broader ecosystem.”

    Sean Hollister
    Sean Hollister
    But first, Christian Cramer, a Google Play finance director, is speaking.

    We’re watching a taped video deposition from January 13th, 2022, and lawyers are asking Cramer about Google’s P&Ls — the profit and loss accounting used by businesspeople to help make decisions about how to run a company.

    Cramer is testifying that Android had a separate P&L from Google Play, which relates to a point Epic has been trying to subtly make for a while. Google has argued that its Google Play app store isn’t as much of a “profit center” as it seems because it doesn’t account for all of Google’s costs — the money it had to invest bring you Google Play and Android.

    But maybe Google’s costs were considered a separate business? We’ll find out.

    Sean Hollister
    Sean Hollister
    Epic v. Google day 11. Expect expertise.

    We’re back in the courtroom in San Francisco, and we’re going to be hearing from more experts today — we’ve been told accountants and economists will arrive to (presumably) argue why Google does or doesn’t deserve its full app store fee.

    We’ll start with accountants, and Judge Donato says he wants things to run smoothly and quickly. “This is the week to wrap up the facts,” says the judge. “We’re going to drive the wagon over the pass and reach the promised land.”

    Sean Hollister
    Sean Hollister
    That AirJet-equipped MacBook I told you about.

    In case you read my story this morning before we added its accompanying vid, here’s how three Frore AirJets affected the sustained performance of a 15-inch MacBook Air.

    Sean Hollister
    Sean Hollister
    Foxconn founder Terry Gou is no longer running for president of Taiwan.

    It’s the second time the man behind Apple’s iPhone factories has dropped out of the race after failing to secure the opposition party’s nomination. His withdrawal comes one month after China began investigating Foxconn — possibly for political reasons — and nearly three months after he resigned from the board of Foxconn for “personal reasons”.

    Sources told Reuters his withdrawal brings “a sense of relief” to Foxconn. He stepped down as head of Foxconn in 2019.

    Sean Hollister
    Sean Hollister
    Lion Knights’ Castle, the GOAT of Lego sets, is on sale for its best price ever.

    I kid you not: if I had to pick just one Lego set ever made, this epic transforming castle packed with clever details and play features would be the one. I sold off my airsoft guns to afford the $400 set at launch — now, Lego has it on backorder for $300 alongside the awesome Loop Coaster (also $300) and UCS Razor Crest ($420). I’ve never seen this one on sale before.

    Note: If you buy something from these links, we might get affiliate revenue.

    A big classic yellow styled Lego box showing a castle playset.
    The Lion Knights’ Castle set from Lego.
    Image: Lego