194 – Breaking News & Latest Updates 2026
Skip to main content

Sean Hollister

Sean Hollister

Senior Editor

Senior Editor

    More From Sean Hollister

    Sean Hollister
    Sean Hollister
    “The sense is we’ll likely *not* want to trigger Spotify agitation and associated noise with a policy change.”

    Now we’re back from lunch, Epic wants to introduce a document that Google wants redacted — apparently, the part it wants redacted is a part about how the “agitation” was “likelier” because of the “EU regulatory environment” — I think? The “likely not” sentence is word-for-word though, I checked.

    We didn’t get to see the document ourselves for more than a moment; we’re mostly hearing it described by lawyers.

    Sean Hollister
    Sean Hollister
    By the way, Epic CEO Tim Sweeney is here again today.

    He was here all day Monday, and all day Wednesday, and he’s been here today (Thursday) since the beginning.

    He’s spent years and countless dollars waiting for his day(s) in court, so I get it. It took 1,180 days for the Google case to make it to trial.

    We’re on lunch break for a bit.

    Sean Hollister
    Sean Hollister
    Google had an “existential question,” and it had nothing to do with Apple.

    Epic has again struck gold by pointing out what wasn’t there.

    The proposal for Project Banyan (the scrapped deal with Samsung) begins:

    Existential question:

    How do we continue to keep Play as the preeminent distribution platform for Android?

    What does that mean? “It means the most important question for Play,” Kochikar says.

    She tried to add that “it’s just one of the questions.”

    Epic lawyer Hueston replied: “Well, actually it’s the only question here on the slide, which you just described as the most important question.”

    Then he dropped the mic — pointing out that Google Play’s “existential question” had nothing to do with competing with Apple and everything to do with maintaining Android.

    Sean Hollister
    Sean Hollister
    Is a company its employees?

    “I have two roles. One is to figure out which apps are missing on Play and try to bring them in, and two, how to fix the apps on Play and make them better,” says Kochikar.

    Google has suggested at least once during this trial that the Google witnesses were employed to act strategically and decisively to win business (and thus may have been seen saying inflammatory things as a result).

    We’re now looking at a Google employee’s suggestion that Play could “partner with Apple to change the industry tide around subscriptions,” and Kochikar defended it this way:

    “This is a very junior person adding ideas in a brainstorming session... was a very junior person on my team”.

    Sean Hollister
    Sean Hollister
    “Did Google want to do this deal with Spotify because it was an agitator, or because it wanted Spotify in the Play Store?”

    I think you can guess Kochikar’s answer.

    But she also pointed out that Spotify “was one of the biggest ad customers as well,” and said Spotify was an important partner because it’s “excellent at investing with us in nacent platforms before they become critical,” like Android Auto.

    Spotify was an agitator, though — and got a special, secret deal from Google.

    Sean Hollister
    Sean Hollister
    Google says free justifies its fee.

    “Could Google charge developers an upfront cost for each download of an app?” asks Google’s attorney.

    “We could; it’d be a very bad thing,” replies Kochikar. “Because most users across most apps use it for free — if the developer had to pay for it, it would be expensive and stop innovation from happening from small developers.”

    Earlier, she said that Google developed its business model having seen how free-to-play mobile gaming took off: “A very small number of people pay, and yet everyone else gets it for free.”

    Sean Hollister
    Sean Hollister
    “Was Google trying to bribe Epic by offering this deal?”

    “Of course not,” answers Kochikar.

    Google lawyer Chiu is now coming around to addressing the $147M Google offered Epic to launch Fortnite on the Play Store. Instead of tackling the $147M head-on, though, we’re redefining “contagion.”

    “It means someone would make a decision that Play is not attractive,” says Kochikar. “It means we don’t meet our goal in keeping devices in the hands of people.”

    Chiu points out that Epic skipped one slide: under the “strategic value” of the deal, there’s no mention of contagion. The first “strategic value” to Google is improving the perception of YouTube Live among gamers.

    Sean Hollister
    Sean Hollister
    “Fortnite is an amazing game ... my nephews and nieces were asking for it.”

    Kochikar is praising Fortnite on the stand, as Google’s lawyer Michelle Park Chiu asks Google’s VP of Play partnerships some questions about what happened when Epic first considered launching the game on Play instead of sideloading.

    Kochikar said the game was making a million dollars a day on iOS at the time. She clarified that she doesn’t have exact numbers.

    Sean Hollister
    Sean Hollister
    Here is the full list of developers Google targeted with Project Hug deals in 2019.

    Activision, Aniplex, Bandai Namco, Bethesda, Blizzard, Com2uS, EA, King, Mixl, Niantic, NCSoft, Netmarble, NetEase, Nexon, Nintendo, Pearl Abyss, The Pokémon Company, Riot, Square Enix, Supercell, Tencent, Ubisoft.

    The goal was to pitch all 22 by August 2019.

    As of a later document, Google says 20 out of 21 devs signed. I’m not clear whether those were the same 21 or different ones — we also heard that Supercell rejected a deal.

    Sean Hollister
    Sean Hollister
    Google just got a chance to explain why Project Hug wasn’t a bribe.

    Kochikar is basically explaining that “co-marketing” and “ad credits” aren’t the same thing as handing out a bundle of cash. For example, Google’s ad credits meant “we would spend one dollar for every three dollars they spend,” she says.

    And in a 2019 presentation, Google explicitly says it’s not a goal to block other stores:

    Non-goals: stop launch on other Android stores (e.g. Galaxy Store)

    “It is important to note that this is not an exclusivity program,” reads a line in a Google email discussing the presentation.