Sheena Vasani
After Google changed its rules, some companies posted ads with misleading headlines like “Amnesty International website — right here.”
After Google started letting advertisers use other organization’s trademarks in 2023, search engines like Ask.com ran ads that may have misled users into clicking thinking they’re charities, The New York Times reports. These search engines have also been outbidding charities on search terms related to their own trademarks, forcing non-profits to pay more for ads.
When Google Altered Its Ad Rules, Charities Paid the Price
[The New York Times]
