The YouTube star has gone from reviewing synths to taking on the surveillance state.
Bjooks has published several coffee-table books exploring musical instrument design, the history of Roland, the world of guitar pedals, and more. Its latest covers the evolution of drum machines from 1959’s Wurlitzer Side Man to modern oddities from Erica Synths. There’s only two days left to back it on Kickstarter, though.
The company just raised $250 million in November against a $2.45 billion valuation — already a staggering jump from its roughly $500 million valuation in 2024. Now it’s more than doubled its valuation to $5.4 billion in just over six months, suggesting that investors haven’t been scared off by looming lawsuits.
The idea of a pedal with swappable, console-style effects cards isn’t new. But they don’t normally use actual video game console carts. There’s even a synth cart that you control with an N64 controller. Sadly, the base unit is currently sold out on the Console Pedals Etsy shop.
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Ableton’s custom controller had little precedent when it was first conceived. Designer Jesse Terry says, “I chopped up a bunch of other products and sampled the parts of them that I wanted.” Then, he attached them to a Lego board so he could quickly experiment with various layouts.
