More accurately: 5.5 million smart rings total, with 2.5 million of those sold since June 2024. That’s a lot considering Oura’s been around for 12 years. That, plus Meta’s smart glasses sales, tells me folks are increasingly interested in wearables other than smartwatches.
Victoria Song

Senior Reviewer, Wearable Tech
Senior Reviewer, Wearable Tech
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Oura sold a crapton of rings.

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