In a recent Optimizer, I wrote about how influencers use viral trends to undermine trust in medical science and profit. Well, here’s an example of the consequences in this STAT op-ed penned by a doctor: people are starting to trust untested peptides peddled online over drugs with decades of evidence.
Victoria Song

Senior Reviewer, Wearable Tech
Senior Reviewer, Wearable Tech
More From Victoria Song

MAHA is obsessed with these wearables — for all the wrong reasons.
After scoring $575 million in funding earlier this week, Whoop is suing Bevel — a startup that has marketed itself as “Whoop, but for the Apple Watch.” The complaint centers on whether Bevel copied Whoop’s app, a claim the former denies. Can’t lie… I feel like I’ve seen 10,000 versions of this app design over the last decade.

Digital health screeners weren’t a thing until the Apple Watch. It’s shaped how we think about wearables ever since.
Starting Monday, wearing smart glasses with audio or video recording is verboten in Philadelphia’s courts. That includes prescription smart glasses. Violators could be arrested and face contempt charges. This follows other state bans and a judge reprimanding Mark Zuckerberg’s team for wearing smart glasses during Meta’s social media addiction trial.
[NBC10 Philadelphia]

Who’s to say? Not Grüns’ clinical study.
The WSJ reports that Means needs the support of every Republican senator to become surgeon general — and she doesn’t have it. The reasons are plentiful, but if you want a rundown, I detailed how Means expertly uses the wellness grifter playbook to spread hokey ideas and sow distrust in health institutions.

Boy kibble, proteinmaxxing, protein washing. The wellness Wild West’s obsession with one macro is getting out of hand.
This time, the French newspaper found the location of an aircraft carrier because a sailor jogging on deck was recording their run on Strava. This isn’t even the first time. In 2024, Le Monde also found President Emmanuel Macron’s bodyguards also leaked his location by tracking workouts on the platform.

