The OnePlus 3 is a great phone for $399, but don’t expect the company to go any lower. CEO Pete Lau said today at the 3’s Chinese launch that OnePlus won’t release a follow-up to the cheaper OnePlus X, as Engadget reports, and will instead focus on a single “true flagship” model in the future.
OnePlus won’t release any more low-end phones
OnePlus launched the X late last year. It was a fairly well-designed phone that cut a few corners but offered impressive value at $249, although its lack of support for certain LTE frequencies made it a poor choice for most customers in the US. The X line’s demise shows that even price-conscious brands like OnePlus can find it hard to make business work at the cutthroat low end of the smartphone market.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
