No matter what your feelings are on unboxings, I think we can all agree that corporations unboxing their own products is the worst example of the medium. Instead of watching an enthusiastic user dig into a new product for the first time, you instead can observe someone who’s paid to be enthusiastic unbox a product that has yet to actually ship and which they’ve obviously been using for a while.
You can watch two Nintendo employees unbox a Nintendo Switch
There’s a peppy soundtrack so you know you’re enjoying yourself
There’s a peppy soundtrack so you know you’re enjoying yourself
Nintendo’s Switch unboxing gets bonus points for:
- Matching Nintendo Switch jackets
- Jazzy Nintendo-style background music
- “This is very exciting” said in reference to the Joy-Con strap
- A subtle midway tone shift from unboxing to to infomercial
You can get your own Nintendo Switch and unbox it the old fashioned way on March 3rd.
Nintendo Switch First Look
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