French fashion house Balmain is releasing its own version of Beats Powerbeats 3 Wireless earbuds and Beats Studio Wireless over-ear headphones. If you’re like me — which I hope you’re not — your mind immediately went to the Kardashians after reading “Balmain.” Congrats! You’ve successfully been conditioned to associate the two brands with each other. And, of course, keeping with the Balmain / Kardashian connection, Kylie Jenner is the face of these new Beats products. The entire landing page for the headphones is dedicated to Jenner wearing them.
Kylie Jenner is the face of new Balmain-branded Beats earbuds and headphones
Apple
I particularly like the quote Jenner provides on the page:
No matter what you’re going through, when you put on a song that you love, and that you just connect with, it can change your whole mood and just lift you up. Even if it’s just for a few minutes...I love that escape music gives us.
It’s true. The escape is good. Both the earbuds and headphones are available in two colors: safari and khaki. The safari looks sort of rose gold-ish while the khaki looks more brown than green. The sets are available through Apple and Balmain with Apple only carrying the safari color. The headphones cost $599.95 and the earbuds cost $249.95, which is nearly double the price of the non-Balmain version.
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