Nikon hasn’t found much success with its efforts to expand from DSLRs into the mirrorless camera market. The company made a halfhearted attempt to chip away at Sony, Panasonic, Olympus, and other mirrorless specialists a few years ago with the Nikon 1 line, but as reported by NikonRumors, the whole series has now been discontinued.
Nikon discontinues its Nikon 1 lineup of mirrorless cameras
Nikon last updated the line with the J5 in 2015, which seemed like the most appealing product in the Nikon 1 series to that point. But the cameras were foiled by high prices, a one-inch sensor that was smaller than those used by the competition, and a confusing naming scheme.
But despite this long-expected discontinuation, Nikon is rumored to be working on a reset of its mirrorless plans. NikonRumors reports that the company could introduce two full-frame mirrorless cameras as soon as later this month. That would certainly resolve the sensor weakness of the 1 series. But luring people away from Sony will be no small challenge. Nikon needs to put together a compelling package that matches Sony’s well-regarded full-frame shooters, price it aggressively, and then back it up with good glass.
Earlier this week, Nikon unveiled the new $999 Coolpix P1000, which features a 125x optical zoom lens. It’s set to ship in September.
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