You can finally live in IKEA

IKEA is making your dream of living in IKEA a reality. Inter IKEA Group, IKEA’s parent company, is moving into urban development, and its first town is planned for south of Stratford, London. The half-billion dollar project isn’t a new idea — planned communities and company towns already exist — but it’s unclear what IKEA has to gain from the low-profit venture. The company is planning its town responsibly, with 15 percent of the apartments and family homes marked as affordably priced housing, and Fast Company questions whether the town is a convoluted tax haven or a somewhat philanthropic effort. Either way, the good news is that it should all come preassembled.