Perhaps you’ve seen that Dunkin’ (née Dunkin’ Donuts) has changed its loyalty program for the worse. It’s been hard to miss for the past couple of weeks since it launched, thanks to many people complaining about it on social media.
Wired rounds up a few of those complaints today and asks what might be the outcome? The cynic in me says nothing, “my free” coffee is going to cost me twice as much going forward.
A column about Dunkin’ AND complaining on the internet? Be still my beating heart.




























































