Epic v. Google: everything we learned in Fortnite court
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“While owners may consider the other OS, the intent to use another OS is incredibly low, potentially driven by high switching costs and/or loyalty to their existing OS,” reads part of an internal Google study from June 2020.
We’re getting a whirlwind tour of several studies now — depending on the date, they suggest that just 9 percent, 12 percent, or as low as 6 percent of surveyed Android users would switch. (Even fewer iOS users were switching to Android, they suggested, at 9 percent, 12 percent, and 6 percent, respectively.)
One study did show that “roughly one-fifth of iOS and Android are considering another operating system for their next purchase,” but Epic has already somewhat defused that counterargument:
“And you’ll agree with me that people say they’re considering lots of things they don’t end up doing, right?” asked Epic’s lawyer.
“Yes, I agree with that,” laughed Rasanen.
