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Are the streaming music services doomed?
Something Jimmy Iovine said in a recent interview caught Artist manager Joel Gouveia’s ear: “The streaming services, to me, are minutes away from being obsolete.” It sounds wild on its surface, but it got Gouveia thinking. He makes a compelling case that Spotify’s days are numbered, and what comes next could be interesting:
We are witnessing the death of the “Mass Audience” and the birth of the “Micro-Community.”
The music industry has spent a decade obsessing over how to get a million people to listen to a song once. The next decade will be defined by artists figuring out how to get 1,000 people to care forever.
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