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Subtly express your Sonic fandom with Seiko’s new Sega watches.
The two companies have collaborated on a new timepiece commemorating Sega’s 65th anniversary last year. Available in a black or silver finish the watch’s face features the hours in a font matching the Sega logo found below Seiko’s, with a Sonic silhouette can be found on a subdial. They’re 71,500 yen each, or around $458.
Correction, February 9th: An image caption in an earlier version of this article misstated the watch uses an automatic movement. It features a quartz movement.
1/2You can preorder Seiko’s new Sega 65th anniversary watches, but they’re not expected to release until October 2026. Image: Seiko
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