Roku ultra black friday sale amazon half price – Breaking News & Latest Updates 2026
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The Roku Ultra is $50 cheaper for Black Friday

A streaming stocking stuffer

A streaming stocking stuffer

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Andrew Webster
is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.

The newest, fastest iteration of the Roku Ultra is now half price for Black Friday. You can snag the streaming box, which supports 4K and comes bundled with JBL headphones, for $48 on Amazon right now.

The media player typically costs $99. While the 2019 version of the Ultra looks virtually identical to its predecessor, it comes with a few welcome changes beyond the included earbuds. That includes a faster quad-core processor, additional memory, and a remote with customizable shortcut buttons. It’s the higher-end streaming option amongst Roku’s various offerings — which makes today’s sale even more enticing.

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