Google has launched Google Tips, a site which uses clickable cards to explain the features and capabilities of Google’s biggest products. The cards explain concepts such as sharing photos with specific people in Google+ circles, synchronizing Android smartphone contacts to a Google account, and using YouTube’s video editing tools.
New Google Tips is surprisingly helpful
Card descriptions are written in colloquial English: photos are to be “spiffed up,” YouTube can be played “like a jukebox.” Clicking on one takes you to a simple walkthrough, estimating how long the process will take, and detailing the “stuff you’ll need” to complete the task. In almost every case, the first step is signing up for — or logging in to — a Google account. By using this kind of friendly and non-threatening language in its advice, Google Tips may be able to drive sign-ups from people who’ve previously seen the company as little more than the provider of the world’s de facto search engine.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
