When Hulu launched in Japan last year, we thought the monthly subscription price of ¥1,480 — around $20 at the time — was a little steep. It turns out potential customers may have felt the same, as Hulu has announced this week that it is dropping the monthly cost in Japan to ¥980 (just over $12). Given that Hulu doesn’t offer a free version of the service in Japan, the move seems clearly designed to encourage broader adoption (Hulu Plus offered a similar stimulative price cut for US users back in 2010). Current subscribers aren’t being hung out to dry either, with Hulu granting them a credit of ¥500 on their next bill.
Hulu reduces monthly subscription fee in Japan
Hulu is reducing the cost of its monthly subscription for users in Japan.
Hulu is reducing the cost of its monthly subscription for users in Japan.
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