If you've never had the experience of assembling your own IKEA furniture, it typically works a little something like this: you open up a flat-pack cardboard box filled with thin pieces of engineered wood and baggies of assorted fasteners, and then you painstakingly put it together by hand, hoping you don't break anything. We speak from experience. Knowing that, you can probably imagine our trepidation to hear that IKEA will be selling a TV. Not that you really have to imagine: Conan O'Brien dedicated an entire segment to parodying the Swedish furniture company. Watch it below.
Conan O’Brien imagines piecing together an IKEA Uppleva TV
Conan O’Brien lampoons IKEA’s Uppleva television in this parody ad.
Conan O’Brien lampoons IKEA’s Uppleva television in this parody ad.
is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.
The original IKEA ad, for comparison:
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