12 – Breaking News & Latest Updates 2026
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Richard Lawler
Richard Lawler
Google joins Threads, which now has over 70 million activated profiles.

This morning @Google posted its first message to Threads, and a quick look at its Instagram profile reveals the account is customer number 67,461,606. Mark Zuckerberg might chime in again once Threads passes 100 million registered accounts, which shouldn’t take long at the current pace — about 24 hours ago, the number was 30 million.

Update (12:01PM ET): Zuckerberg confirmed Threads has registered 70 million sign-ups.

@Google profile on Instagram showing its Threads registration number of 67,461,606.
@Google profile on Instagram showing its Threads registration number of 67,461,606.
Jon Porter
Jon Porter
Threads will (eventually) have a chronological feed option, just like Instagram and Facebook.

Adam Mosseri, head of Instagram and its Twitter-competitor Threads, has pushed back at criticism from Jack Dorsey and Elon Musk over its algorithmic feed.

“Both Instagram and Facebook have chronological feeds options, so yes, we’re going to bring one to Threads too,” Mosseri said. Here’s hoping you’ll be able to set it as the default, and it’s not hidden away.

Richard Lawler
Richard Lawler
Threads has now activated over 50 million profiles.

After just one day of operation, Instagram’s new social app is already halfway to 100 million accounts. Alex Heath just noted 48 million in this post and a Command Line update sent out today, but the Threads number keeps climbing. (Check the Instagram account of anyone who’s registered, and it will tell you if they were 1st, 50 millionth, or somewhere in between.)

Where do you think Zuckerberg & Co. will be when we wake up tomorrow?

Richard Lawler
Richard Lawler
Instagram Threads launched, and my Mastodon server went offline.

When I went to look at why Mastodon users shouldn’t worry about Meta building on the ActivityPub protocol, I couldn’t — my Mastodon.xyz account had disappeared.

The problem was DNS-related (it’s always DNS, remember Facebook’s massive 2021 outage?), and after a 23-hour, 59-minute break, the server’s back online.

But it shows how decentralization can cut both ways — while this problem didn’t take down all of Mastodon, it left me trying to track down whoever runs my server to find out what happened.

Richard Lawler
Richard Lawler
Here’s how Twitter’s leadership is responding to Instagram Threads.

“It is infinitely preferable to be attacked by strangers on Twitter, than indulge in the false happiness of hide-the-pain Instagram.” - Elon Musk, @elonmusk (1), (2).

“We’re often imitated — but the Twitter community can never be duplicated.” - Twitter CEO Linda Yaccarino, @lindayacc.

Threads activated more than 30 million profiles overnight.

Screenshot of two tweets, first by “Internal Tech Emails” (@techemails), reads “Elon Musk on Instagram, August 21, 2018” with an image of an email from Musk to Juleanna Glover, Kimbal Musk, and Dave Arnold saying “I just deleted my Instagram. Weak sauce.” Response to the tweet by Elon Musk “It is infinitely preferable to be attacked by strangers on Twitter, than indulge in the false happiness of hide-the-pain Instagram “
Image of a tweet by Twitter CEO Linda Yaccarino, reading, “On Twitter, everyone’s voice matters. Whether you’re here to watch history unfold, discover REAL-TIME information all over the world, share your opinions, or learn about others — on Twitter YOU can be real. YOU built the Twitter community. 🙏👏 And that’s irreplaceable. This is your public square. We’re often imitated — but the Twitter community can never be duplicated.”
1/3Screenshot of @elonmusk
Richard Lawler
Richard Lawler
So what’s next for Threads? DMs “maybe...”

Now that Instagram Threads has rolled out to the public (that doesn’t live in the EU), Instagram leader Adam Mosseri acknowledged many of the features it’s currently missing, like “search, hashtags, a following feed, graph syncing, fedeverse support, messaging maybe…”

The spelling of fediverse also reminds us that currently, you can’t edit Threads posts. (Or are they tweets? The people will decide.)

Richard Lawler
Richard Lawler
Mark Zuckerberg on when Instagram Threads will get ads.

For an example of what success looks like on an Instagram scale, Meta’s CEO Mark Zuckerberg says that the goal is to get Threads on a “clear path to 1 billion people” before figuring out monetization.

This mirrors what Adam Mosseri said in an interview with Alex Heath, about the “champagne problem” of making money with Threads:

If we are successful, if we make something that lots of people love and keep using, we will, I’m sure, monetize it. And I would be confident that the business model will be ads. Right now, we are not focused on monetization. We’re very, very focused on just trying to make something that people love to use. And then, if we get something to scale, that’ll be a champagne problem.

Mark Zuckerberg: Our approach will be the same as all our other products: make the product work well first, then see if we can get it on a clear path to 1 billion people, and only then think about monetization at that point.
Just call them tweetsJust call them tweets
Alex Cranz
Richard Lawler
Richard Lawler
Instagram’s Threads app already has over 30 million registered accounts.

Meta’s boss made his last update seven hours ago when it was at 10 million, but more than twelve hours after launch, the pace of registrations (which consists of clicking a button three or four times, assuming you already have one of the 2 billion-plus Instagram accounts) for Threads hasn’t slowed down.

The highest registration number I’ve seen so far (visible on the Instagram profile of a linked account) is 26,051,591.

Update (11:19AM ET): Zuckerberg is awake, and the count is now 30 million, and rising.

Richard Lawler
Richard Lawler
Mastodon CEO Eugen Rochko on what Threads means for the fediverse.

Why is Thread’s plan to use the same decentralized protocol (ActivityPub) as Mastodon a “clear victory for our cause,” according to the founder / CEO of Mastodon?

A few of the answers given:

A server you are not signed up with and logged into cannot get your private data or track you across the web.

Unless you use Threads, you will not see any ads from Threads.

even if Threads abandoned ActivityPub down the line, where we would end up is exactly where we are now

Even if you follow or send a message to a Threads user from your Mastodon account, Threads will not be able to collect any of your private information except the message you sent.

It’s worth reading, even if seeing Meta getting ready to plug millions of users into the fediverse has you a bit worried about the future of other Twitter alternatives.

Richard Lawler
Richard Lawler
2 million users isn’t cool, you know what’s cool? 5 million users.

Mark Zuckerberg announced Instagram’s Threads app has over 5 million registered accounts already.

Meta unspools ThreadsMeta unspools Threads
Casey Newton
Richard Lawler
Richard Lawler
Threads already has over 2 million users.

Launching a new social network on the back of one that has over a billion users has its advantages — new user accounts on Threads are already showing registration numbers beyond 2 million just two hours after its launch, which Mark Zuckerberg confirmed with a post.

Before the app opened its doors at 7PM ET, there were fewer than 3,000 registered accounts.

If you’re wondering what your number is — it’s listed on your account on Instagram after you join Threads. The official @TheVerge Threads account is #45,093.

Screenshot of a post on Instagram Threads: Mark Zuckerberg posts “Threads just passed 2 million sign ups in the first two hours.”
Two hours in.
Image: Mark Zuckerberg
Richard Lawler
Richard Lawler
The legend @finkd lives.

Mark Zuckerberg logged in to his rarely-used Twitter account to post a quick joke on the day Instagram launched Threads, an app that is trying to be a lot like Twitter.

Richard Lawler
Richard Lawler
Jane Manchun Wong is working on Threads.

The leaker who’s uncovered so many features and unmentioned details in apps like Twitter and Instagram, now works for Meta on its new social platform.

That’s one way to keep her from finding and posting future Threads leaks; congratulations Jane!

Screenshot of a post on Instagram’s Threads app. User wongmjane posts: Personal News — I’ve joined Meta to work on Threads, an app built by @instagram! Can’t wait to craft the unreleased and shape the digital future together!
The end of an era?
Image: wongmjane
Emma Roth
Emma Roth
Time to... threet?

Instagram CEO Adam Mosseri agrees with us that posts on Threads are “kind of” tweets, so maybe we can find a middle ground.

Screenshot by Ruben Salvadori / The Verge
Why Instagram is taking on Twitter with Threads

The ‘volatility’ of Twitter under Elon Musk has opened a window to compete. It’s a ‘risky’ bet worth trying, says Instagram boss Adam Mosseri.

Alex Heath
Richard Lawler
Richard Lawler
Soon.

If you didn’t already know Instagram’s Threads app is close to launching, perhaps a post from Adam Mosseri will seal the deal.

Richard Lawler
Richard Lawler
If Instagram Threads is available for Android on day one, maybe we have Siri to thank.

Adam Mosseri is so sick of Apple’s disappointing assistant that he switched back to Android. But he wouldn’t risk missing out on Instagram’s new platform, Threads, just to use Google Assistant... would he?

Richard Lawler
Richard Lawler
RIP to the old Instagram Threads (2019 - 2021).

You’d be excused for noticing that the name of Meta’s new Twitter competitor is very familiar. It already launched a different clone app tied to Instagram under the same name in 2019.

Like Google Currents (which entered the Google Graveyard in 2014 and in 2023), Instagram’s Threads name is being recycled after the first iteration was a messaging platform made for “close sharing” that was supposed to do battle with Snapchat until it shut down at the end of 2021.

Hopefully, this version of Threads has a better outcome.

Wes Davis
Wes Davis
The Government of Canada is pulling its advertising on Facebook.

Responding to Meta blocking news on its platforms there over a new law requiring platform owners to negotiate with and pay news publishers for content, Minister of Canadian Heritage Pablo Rodriguez announced the country will no longer buy ads on Facebook:

We cannot continue paying advertising dollars to Meta while they refuse to pay their fair share to Canadian news organizations.

Two major Canadian firms, Quebecor and Cogeco Communications, also announced they and their subsidiaries are suspending advertising on Meta’s platforms.

Richard Lawler
Richard Lawler
Instagram Threads won’t be available in the EU at launch.

The Twitter alternative from Meta appears set to launch on July 6th, but the Irish Independent reports that Ireland’s Data Protection Commission has been in contact with the company about the new product and confirmed the launch won’t extend to the EU “at this point.”

Instagram’s Twitter competitor launches July 6thInstagram’s Twitter competitor launches July 6th
Jay Peters and Jon Porter
Wes Davis
Wes Davis
Meta’s Twitter competitor, Threads, briefly showed up on the Google Play app store today.

Twitter user Alessandro Paluzzi, a developer who’s been publishing leaks about Meta’s upcoming Twitter clone, tweeted early this morning that the app had been released, but it was taken down sometime later.

Paluzzi included screenshots showing the posting UI and the ability to login with Instagram.

The app is no longer available as of this writing.

Nilay Patel
Nilay Patel
“In no small part, Mastodon’s culture is exclusionary.”

The eponymous Bloonface recently shut down their Mastodon instance, with a blog post discussing in detail the current culture clash gripping the decentralized social network as various folks contend with the launch of Instagram Threads, which will eventually interoperate through the ActivityPub protocol.

[T]he people who are broadly “in charge” of Mastodon, as much as anyone is “in charge” of it, are those who are happy with it as is. So things like the follow UX do not matter to them, because they are already on big servers and have big follow lists already, so they have no insight into what new users go through. The new users have no real feedback mechanism, so they just leave and get frustrated, so things will never change.

To strain the analogy to breaking point; rather than a nice desktop login screen, a new user to Mastodon on pretty much anything except a big server gets presented with the equivalent of the blinking white-on-black text of a barebones Debian login screen. This is not fine. No wonder people left.

Jess Weatherbed
Jess Weatherbed
Meta thinks teens need help to stop using Facebook.

A new batch of parental supervision features have been created to protect minors on Facebook, Instagram, and Messenger.

The new tools allow parents to view how much time their child spends on Messenger, and who can interact with their account. Minors will also be encouraged to log off from scrolling Instagram Reels at night, and after spending 20 minutes on Facebook... which is adorable,

Wes Davis
Wes Davis
Mark Zuckerberg wants more fans?

A write-up in The Washington Post says the Zuck’s latest attempt at image rehabilitation (remember the “only eating meat from animals he’d personally killed” phase?) is, in part, a bid to win over Musk stans.

Zuckerberg has appeared on podcasts hosted by provocateur Joe Rogan and AI researcher Lex Fridman, both popular among fans of Twitter owner Musk. He has posted sweaty action shots on Instagram displaying his jujitsu skills. And this week, he accepted Musk’s challenge to a cage fight after news reports on Meta creating a Twitter competitor.

But Zuckerberg has really ramped it up over the past year, one of the people said, courting the same “tech bros” who have been captivated by Musk — who is suddenly Zuckerberg’s competition in more ways than one.

The cage match between him and Musk may just be the most recent part of his new pitch, even before Instagram’s “sane” Twitter alternative arrives.

Richard Lawler
Richard Lawler
Facebook and Instagram were having some problems.

Over the last hour or so, the Facebook page failed to load, attempts to upload Instagram Stories failed with an error message, while some reported they couldn’t send or receive messages on WhatsApp and Messenger, and Downdetector showed spikes for all of Meta’s services.

Reached for comment, Meta comms director Andy Stone told The Verge:

We’re aware that some people are having trouble accessing our products. We’re working to get things back to normal as quickly as possible, and we apologize for any inconvenience.

Things seem to be mostly back to normal, but we’ll keep an eye out. In the meantime, we also have some fresh advice about the supposedly wonderful opportunities available to people who log off.