You won’t have to listen for long to hear who it is.
Big Vape: The Rise and Fall of Juul comes out on October 11th.
San Francisco-based vaping company Juul has been making headlines because of its growing dominance of the electronic cigarette market and its alarming popularity with teens. We bring you coverage of Juul, its patented nicotine salts formulation, and its place in the electronic cigarette industry. That includes competition from Big Tobacco, and the Food and Drug Administration’s moves to regulate vaping, flavors, and youth access to nicotine.
You won’t have to listen for long to hear who it is.
Big Vape: The Rise and Fall of Juul comes out on October 11th.





Bloomberg’s Lauren Etter on the rise and decline of an e-cigarette upstart













Also subbing in sugar snap peas





‘They’re apples and oranges’







The crown Juuls

The FDA is also taking aim at flavored cigars and menthol-flavored cigarettes