Juul – Breaking News & Latest Updates 2026
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Juul

San Francisco-based vaping company Juul has been making headlines because of its growing dominance of the electronic cigarette market and its alarming popularity with teens. We bring you coverage of Juul, its patented nicotine salts formulation, and its place in the electronic cigarette industry. That includes competition from Big Tobacco, and the Food and Drug Administration’s moves to regulate vaping, flavors, and youth access to nicotine.

Jay Peters
Jay Peters
Vergecast fans might recognize a familiar voice in the trailer for Netflix’s Juul documentary.

You won’t have to listen for long to hear who it is.

Big Vape: The Rise and Fall of Juul comes out on October 11th.

Juul and the business of addiction

Bloomberg’s Lauren Etter on the rise and decline of an e-cigarette upstart

Nilay Patel
People are throwing their Juuls out windows and drenching them in water just to quit

Also subbing in sugar snap peas

Ashley Carman
Why Big Tobacco and Big Vape love comparing nicotine to caffeine

‘They’re apples and oranges’

Rachel Becker
A spike in underage vaping prompts FDA to restrict flavored e-cigarette products

The FDA is also taking aim at flavored cigars and menthol-flavored cigarettes

Rachel Becker