FTC v. Microsoft: all the news from the big Xbox courtroom battle
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Microsoft tried to buy Zynga.
Activision is key to Microsoft’s mobile strategy, Microsoft has argued over the past year. But this isn’t the first time Microsoft has tried to get into mobile. “We entered into some discussions with a company called Zynga, it ended up getting acquired by Take-Two,” says Spencer. Microsoft spent a lot of time talking to Zynga, Spencer confirms.
“In the end for our opportunity, we thought we needed to have something that was even bigger than Zynga was given our very small starting space in the mobile business.”
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