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Is Xbox like Polaroid?
Microsoft’s Xbox chief, Phil Spencer, compared the Xbox business to Polaroid and its struggles to adapt to digital photography. In a 2019 email Spencer said it was important to have a mobile gaming strategy:
First, we are exactly like Polaroid. We are core gaming which isn’t growing it’s TAM (analogous to film photographers) while mobile gaming MAU is growing WW at a significant rate (like digital photography was growing).
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