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Kotick on Activision’s history and Sony.
Activision Blizzard CEO Bobby Kotick discusses the game business and how he bought Activision when it was insolvent more than 30 years ago after it had “lost its way.”
He’s now talking about how gaming is different to movies and TV. “The business is much more about you experiencing something and feeling like you’re taking action,” says Kotick.
He also discusses Sony:
“Sony is an extraordinary consumer electronics company... they invented the Walkman, co-invented the CD, they’re one of the great pioneers and companies.”
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