More from IFA 2025: the biggest tech and gadget announcements

The Berlin-based tech show IFA stands for Internationale Funkausstellung, meaning “International Radio Exhibition.” The show debuted 101 years ago when radios were cutting edge tech.

Hey, that’s our line! That saves us from counting while we follow Samsung’s IFA keynote, but Google probably still holds our record.

The company started unifying its AI-powered TV features under the Vision AI branding this year, and now it’s introduced a “Vision AI Companion” to the mix. The Bixby-powered generative AI feature allows Samsung TV users to ask questions about anything on the screen, and can be accessed by pressing the AI button on the TV remote.

Eve’s Tim Böth is on stage discussing how its smart home devices work with Samsung SmartThings via Matter. “Eve’s smart plugs capture energy efficiency data for SmartThings Energy, the motion sensors provide data to help SmartThings understand your daily routines,” he said. “Our products show how AI can fade into the background.”

So said Samsung EVP Cheolgi Kim, in a not-so-subtle jab at Apple as he wrapped up a 20-minute presentation around how Samsung’s AI Home platform is a layer over all of Samsung’s products. From its watches and phones to its health and sleep tracking features, as well as its Samsung Food and SmartThings smart home platform, AI Home is “designed to make everyday living more convenient, efficient, healthy and safe,” says Kim. I’m still not clear on exactly how any of this will work, though.

Anker calls its Soundcore Nebula X1 Pro the “world’s first mobile theater station with 4K laser projection and 7.1.4 spatial sound.” I call it impressive.

Do I smell AI?

Press day at IFA involves dodging speeding forklifts and navigating around ladders and construction boxes as we try and get a sneak peek at what the companies will be showing off as they set up their booths.