FTC v. Meta: the antitrust battle over Instagram and WhatsApp
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Zuckerberg offered to buy Snapchat for $6 billion.
In October 2013, Zuckerberg wrote to his executive team that they should be prepared for news that he offered $6 billion to acquire Snapchat — a project internally called “Sasquatch.” That price tag never leaked, though his willingness to pay $3 billion for the company that year was widely covered at the time.
“I delivered the offer to Evan [Spiegel, Snap’s CEO] and he seemed to take it well,” Zuckerberg wrote in the email shown in court. He then wrote that Spiegel called him back five hours later to decline. “He says the offer is what he wants but he just wants to build the company on his own.”
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