Metas engagement metrics were steady after cambridge analytica news broke – Breaking News & Latest Updates 2026
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FTC v. Meta: the antitrust battle over Instagram and WhatsApp

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Lauren Feiner
Cambridge Analytica didn’t impact Meta’s engagement metrics.

The FTC is showing Sandberg a 2018 board presentation from soon after the news of the Facebook Cambridge Analytica data scandal broke. Despite a decline in the perceptions users had of Facebook, the company reported to its board that there had been “no visible impact to core engagement metrics” globally or in the US to metrics like time spent.

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