FTC v. Meta: the antitrust battle over Instagram and WhatsApp
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Meta’s network effects hasn’t protected it from competition.
Sandberg says that network effects — the idea that having more connected users on a platform can make it more valuable — have not done much to help it outcompete rivals in recent years. She points to the popularity of TikTok, which serves content largely from people you already know, and says that “the network effect of having a friends and family graph was much less important over time.”
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