It wasnt obvious you could make a great return investing as much as meta did into instagram – Breaking News & Latest Updates 2026
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FTC v. Meta: the antitrust battle over Instagram and WhatsApp

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Lauren Feiner
‘It wasn’t obvious you could make a great return’ by paying as much as Meta did for Instagram.

Botha says that, if he had suggested a $1 billion valuation for Instagram at the time, he probably wouldn’t have gotten support from his partners. It wasn’t clear it’d be worth that much, he says.

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