FTC v. Meta: the antitrust battle over Instagram and WhatsApp
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Instagram’s growth didn’t slow until after its first year at Meta.
“The first slowdown that we had was maybe a year into being at Facebook,” Systrom testifies. The FTC is making the point that Instagram’s rise was unique and validated before the social media giant acquired it. After winning “App of the Year” from Apple, Systrom recalls that new registrations “skyrocketed.”
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