FTC v. Meta: the antitrust battle over Instagram and WhatsApp
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Apple, Google, and Twitter were interested in buying Instagram.
Systrom recounts talks he had with each of these companies in 2011 and 2012. He says he had at least ten meetings with Twitter executives about their acquisition interest, including a “sushi dinner” with its then-CEO, Dick Costolo. Google seemed more coy, but Systrom suspected the company was also interested. Talks with Apple never really wrapped up neatly, he says.
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