Meta pulled back its growth team from instagram – Breaking News & Latest Updates 2026
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FTC v. Meta: the antitrust battle over Instagram and WhatsApp

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Meta cut growth resources to Instagram.

Meta dispatched a few members of its growth team to work with Instagram on growing after the acquisition, Systrom testifies. But then, he says, “I woke up one day and they were gone.” Systrom complained in a 2014 message to another Instagram executive that “no startup would simply pull growth people,” and he says on the stand that if Instagram were still independent, “the probability of that happening is very close to zero.”

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