FTC v. Meta: the antitrust battle over Instagram and WhatsApp
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Meta made a list of features that helped Instagram and then cut them.
A 2018 document lists the features that Meta integrated with Instagram, including cross-posting with Facebook, and explains how they impacted each app. The overall effect is described as increasing Instagram’s active users by millions each year, while the impact on Facebook was described as “neutral.” Systrom says Zuckerberg decided to cut these integrations that largely benefited Instagram.
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