FTC v. Meta: the antitrust battle over Instagram and WhatsApp
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Systrom explains the importance of network effects.
He is now being questioned by Meta’s attorney and says that “network effects make it very difficult to displace large incumbents, including Instagram.” The question for Systrom is “how big” rivals like Snapchat and TikTok “could have gotten” absent Meta’s network effects, which disincentivize people from leaving a service that many of their friends are already on.
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