In 2013, the company’s-then director of corporate development Amin Zoufonoun wrote that perhaps Facebook needs “a separate, free sms focused and branded messenger product to compete in this space if we cannot buy whatsapp. Zoufonoun worried “that FB messenger, with its legacy connotations may not do it in the space defined by whatsapp no matter what we do.” Olivan, who had recently taken over the Messenger team, advocated for improving the existing app, instead.