Meta was willing to sacrifice some instagram growth to grow the whole pie – Breaking News & Latest Updates 2026
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FTC v. Meta: the antitrust battle over Instagram and WhatsApp

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Lauren Feiner
Meta was willing to sacrifice some Instagram growth to grow the whole pie.

Facebook has at points worried about cannibalizing its flagship platform by promoting users moving to Instagram. Instagram co-founder Kevin Systrom described this in his testimony as Meta depriving Instagram of resources to favor Facebook Blue. But Olivan says it’s okay for one side of the business to shrink a little if growth expands overall. “As long as this one grows much more, I’m willing to take a little hit on the other one,” he says.

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