FTC v. Meta: the antitrust battle over Instagram and WhatsApp
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Cambridge Analytica hit Facebook’s reputation, but its user numbers saw less impact.
Even though the 2018 data scandal led users to view Facebook’s brand more negatively, Olivan concedes it had a relatively lower impact on users actually deactivating their accounts. The FTC seems to be positioning this as a measure of Meta’s alleged monopoly power, since the ability to raise prices without losing customers is a common indicator of such power.
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