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FTC v. Meta: the antitrust battle over Instagram and WhatsApp

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Lauren Feiner
‘We wanted it to be one of the biggest apps in the world.’

Rather than stifle Instagram, Olivan testifies that Meta wanted the app to thrive after it acquired it. In a 2012 email after the acquisition was announced, Olivan said the startup founders were “barely being able to keep the site up & running” because of the influx of sign-ups. He suggested helping the app with translations and analytics that would help it grow, using existing frameworks that Facebook had already used.

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