Looking at a screenshot of the same video experience on TikTok, Instagram Reels, and YouTube Shorts that Meta has shown throughout trial to show the similarity between the products, Presser says the snapshot doesn’t tell the whole story. “When you click out of this view for these other platforms, you would get to essentially what I think of as their core business,” Presser says, which for Instagram, is its feed of content and stories. Plus, he says, “as you swipe on any of these platforms, the mix of content that you would get might feel different” because of the different recommendation algorithms.