Tiktoks friends tab is not exactly a hit – Breaking News & Latest Updates 2026
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FTC v. Meta: the antitrust battle over Instagram and WhatsApp

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TikTok’s friends tab is not exactly a hit.

Presser says that only a “very minuscule” percentage of time spent on TikTok is in the friends tab — just about 1 percent. They keep it around in hopes that eventually it will help enhance users’ experiences, he says. Similarly, only a small percentage of users upload their contact lists from their address book or from Instagram and Facebook, he says, reinforcing the FTC’s argument that users don’t really go to TikTok to connect with their real-life connections.

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