FTC v. Meta: the antitrust battle over Instagram and WhatsApp
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Reworking ByteDance’s systems for a US-only TikTok would be costly.
Drawing on filings in TikTok’s litigation against a US ban, Meta points out that TikTok has said it could take years to perform the maintenance needed to keep a US-only app running if it were separated from ByteDance. TikTok also said that reconfiguring its content moderation systems for a US-only app would reach unsustainable costs, despite serving a platform of 170 million US users. Meta is drawing a comparison to how it believes it was uniquely positioned to help Instagram with its infrastructure and content moderation because of its own scale and success.
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