Meta VP of Research Curtiss Cobb, who tracks how users feel about the brand, just took the stand. His team surveys Facebook and Instagram users about how they feel about whether the company cares about its users. In 2020, for example, the team found that “in the US this year Facebook has slid to the 21st place and falls behind all other tech companies we measured” in the metric it calls “Relative Cares About Users” or RCAU.