Dips in how users feel about Meta’s brand are often correlated to media coverage — not necessarily actual changes to the product, Meta research executive Curtiss Cobb testifies on cross-examination. The FTC had tried to frame the fact that users don’t leave the apps in droves after reporting feeling worse about Meta’s brand shows they’re locked in due to Meta’s alleged monopoly. Meta is trying to complicate this picture, by showing that just because users feel worse about the brand after a specific media event doesn’t mean that its products are getting any worse — and that might be reason enough to stay.