FTC v. Meta: the antitrust battle over Instagram and WhatsApp
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Users don’t actually want a chronological feed.
What users say they want and what they show they want through their actions can be two different things. Cobb illustrates this point with the example of chronological feeds. While users repeatedly report this as a feature they’d like, Cobb says every time the company has tested it, satisfaction with the app declines and users’ engagement changes.
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