FTC v. Meta: the antitrust battle over Instagram and WhatsApp
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Users don’t really notice when Meta shows them more ads.
Meta found when it tested a new system to customize how many ads it shows based on how much a user likes or dislikes them, users didn’t seem to know the difference. The time they spent on the platforms and engaged on it didn’t change much. “This change had a minimal impact on people’s experience and was not very noticeable,” Hegeman says.
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