Focusing on friends and family wasnt a great strategy for meta – Breaking News & Latest Updates 2026
Skip to main content
The homepageThe VergeThe Verge logo.
The homepageThe VergeThe Verge logo.

FTC v. Meta: the antitrust battle over Instagram and WhatsApp

See all Stories

Posted
L
Lauren Feiner
Focusing on friends and family wasn’t a great strategy for Meta.

Sometime after 2018, Meta realized that focusing on surfacing friends and family content wasn’t helping it as much as it had hoped. Competitors like TikTok were taking over a lot of time users would spend online, and Hegeman says Meta found it to be a better strategy to broaden the focus of the Facebook app to include investments in video and other kinds of content.

Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Comments
Loading comments
Getting the conversation ready...

Most Popular

Most Popular
  1. Alex Jones has uncovered another massive conspiracy
  2. You’re about to feel the AI money squeeze
  3. 360-degree cameras have a new superpower
  4. THE PEOPLE DO NOT YEARN FOR AUTOMATION
    Video
  5. Microsoft brings Xbox back, scraps Microsoft Gaming

More in Policy

The Trump phone still isn’t realThe Trump phone still isn’t real
A new Republican privacy bill could be ‘worse than no standard at all’A new Republican privacy bill could be ‘worse than no standard at all’
Elon Musk and Sam Altman’s courtroom brawl could burn it all downElon Musk and Sam Altman’s courtroom brawl could burn it all down
US arrests soldier who allegedly made $400K on Maduro Polymarket betsUS arrests soldier who allegedly made $400K on Maduro Polymarket bets
Brendan Carr’s war on wokeness targets inclusive children’s televisionBrendan Carr’s war on wokeness targets inclusive children’s television
Democrats want to ban ICE from turning warehouses into detention centersDemocrats want to ban ICE from turning warehouses into detention centers

Top Stories