Facebook was reticent to push whatsapp in places messenger dominated – Breaking News & Latest Updates 2026
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FTC v. Meta: the antitrust battle over Instagram and WhatsApp

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Lauren Feiner
Facebook was reticent to push WhatsApp in places Messenger dominated.

That’s the message a WhatsApp employee relayed in November 2014, after it became a part of Facebook. “Overall, Facebook would first like to push WhatsApp in countries where its obvious that WhatsApp is or can be the leader,” the employee wrote to WhatsApp’s founders. “There was some reservation in countries where Messenger is the leader (and WhatsApp has less reach/engagement but where lies greater opportunity).”

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