US v. Google redux: all the news from the ad tech trial
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Google rivals line up as potential buyers for its ad tech.
James Avery, who runs an ad server company for retailers called Kevel, testified he’d like to buy Google’s ad server and exchange, ideally together. Index Exchange CEO Andrew Casale is also interested. Google’s cross examination has tried to cast this interest as a way that the industry could reconsolidate under new ownership.
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