US v. Google redux: all the news from the ad tech trial
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Advertiser witness warns of short-term pain if Google were forced to sell AdX.
Luke Lambert, who works for a subsidiary of Omnicom Media Group, testified that even a one day outage of Google’s AdX exchange would cause “extreme” pain for his team because they would need to scramble to find new ways to spend ad budgets. Google’s attorney is suggesting that could be the case if AdX has to be divested to a new buyer.
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